In the fall of 1934, having seen the emergence of Famous Funnies and other oversize magazines reprinting comic strips, Major Malcolm Wheeler-Nicholson founded National Allied Publications and published New Fun #1 (Feb. 1935). A tabloid-sized, 10-inch by 15-inch, 36-page magazine with a card-stock, non-glossy cover, it was an anthology of humor features, such as the funny animal comic "Pelion and Ossa" and the college-set "Jigger and Ginger", mixed with such dramatic fare as the Western strip "Jack Woods" and the "yellow peril" adventure "Barry O'Neill", featuring a Fu Manchu-styled villain, Fang Gow.
Most significantly, however, whereas some of the existing publications had eventually included a small amount of original material, generally as filler, New Fun #1 was the first comic book containing all-original material.
The first four issues were edited by future Funnies, Inc. founder Lloyd Jacquet, the next by Wheeler-Nicholson himself. Issue #6 (Oct. 1935) brought the comic-book debuts of Jerry Siegel and Joe Shuster, the future creators of Superman, who began their careers with the musketeer swashbuckler "Henri Duval" (doing the first two installments before turning it over to others) and, under the pseudonyms "Leger and Reuths", the supernatural-crimefighter adventure "Dr. Occult". They would remain on the latter title through issue #32 (June 1938), following the magazine's retitling as More Fun (issues #7-8, Jan.-Feb. 1936), and More Fun Comics (#9-on).
With issue #108 (March 1946), all the superhero features were moved from More Fun into Adventure Comics. More Fun became a humor title that spotlighted the children's fantasy feature "Jimminy and the Magic Book", was canceled with issue #127 (Nov. 1947).