The character proved so popular that soon he got his own title. The first issue appeared in August 1968, with a story written by Stan Lee and drawn by John Buscema (with inks by Joe Sinnott). The Surfer was a philosophical character, who had rebelled against his cosmic master during his first appearance. Stan Lee said later that the Silver Surfer was one of his favorite of the characters he co-created, in part because the Surfer was so noble. (Lee claims that it was artist Jack Kirby who first conceived of the silvery rider of the spaceways.)
The title lasted only 18 issues, for whatever reason; while the stories were uneven throughout the run, the art was always top-notch. Several guest-stars appeared, including Spider-Man, Frankenstein's monster, the Fantastic Four, and Thor (who appeared in a very memorable issue #4). The first seven issues were double-sized at the price of 25 cents.