Launched with a September 1947 cover date, the Prize Comics title Young Romance was the first comic book title devoted to the genre of romance. It signaled its distinction from traditional superhero and genre comics with a cover banner stating the series was 'designed for the more adult readers of comics'. Told from a first person perspective, underlining its claim to be recounting "true" stories, the title was an instant success, becoming the biggest hit in years by the creative team of Joe Simon and Jack Kirby, selling millions of copies and a staggering 92% of its print run. Crestwood increased the print run by the third issue to triple the initial numbers, and well as upgrade the title from bimonthly to monthly through issues #13-72 (Sept. 1949 - Aug. 1954).
Within a year and a half, Simon & Kirby were launching companion titles for Crestwood to capitalize on the success of this new genre. The first issue of Young Love (Feb. 1949) also sold well with content nearly indistinguishable from its parent title. Further spin-off titles Young Brides (married couples' stories) and In Love ("book-length" stories) also followed from Crestwood/Prize, and were produced by the Simon & Kirby stable of artists and writers. Other companies, including Quality Comics, Fawcett Publications, Fox Features Syndicate, and Timely (later called Marvel) Comics, capitalized on the romance boom. Despite the glut of titles, the Simon and Kirby Romance titles continued to sell upwards of five million copies a month, allowing the pair to earn more than enough to buy their own homes.
Following Crestwood/Prize's Young Romance #124 (June 1963), DC Comics obtained the Crestwood/Prize romance titles Young Love and Young Romance in 1963, upon Crestwood Publications leaving the comic book business. Premiering with #125 (Aug. 1963), the pair of titles became part of a reasonably popular romance line aimed at young girls for a further 12 years. By DC's 15th issue of Young Romance, the published circulation statement listed sales of 204,613; this gradually dwindled throughout the early 1970's to a published circulation figure of 119,583 by issue #196 (Nov. 1973).